Posts

Week 1

  Stuff article: chicken war   Competing brands having similar logos causing confusion to customers. Bostock brothers rebrand new name and logo Imitating brands such as lewis road creamery Big brands against small evolving brands Authenticity > truth  Playyvgerism - grey areas  Fake lies > bedding the truth  Monteiths bought out by DB Provenance - what is real  Big companies pretending to be small  family owned  The media brings it to light - desperate for a story  ETHICS As a designer you have conscience and responsibility / process / due diligence Reading 2  fighting against technology/ privacy - facial recognition  Political - difference across different spaces  Protests - can facilitate change as a designer  Contribute to knowledge or understanding to get the word out there
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Week 2

 Environment  - Macro Trends (trends that are sticking around) e.g sustainablity, working from home, flexibility (covid) Strengths and weaknesses looking hard and soft at the environment - ethsos Product and Serivce: Ferry - Its more expensive - Its faster  (The bus its cheaper but slower) Types of users:   Demographics : Age  Physcographics : Stressed out comunter versus the chilled out comunter  - School Kids - Parents  > School  - The 9-5 workers  - Weekends shoppers  - Mobility  - D.O.C workers  - Domestic/International Tourists (international tourists have will have a language barrier)  - Outdoorsy/Active (recreational) people  - Couples - People who hire out for a function/school camps to Matu island Thinking about the users step by step process before even getting onto the boat. They organisation to get to from, getting the ticket, to the wharf, onto the boat, where to sit etc.  Behaviours Processes Sys...
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